Sunny Isles Beach: The Branded Tower Capital of the World

Along a glittering stretch of Collins Avenue, Sunny Isles Beach has become the world’s most concentrated showcase of branded residential towers. Nowhere else do fashion houses, automotive icons, and five-star hospitality brands converge at this scale—making Sunny Isles the epicenter of ultra-luxury branded living.

Why Sunny Isles Attracts Global Brands

Sunny Isles Beach offers a rare trifecta for brands: unobstructed oceanfront land, international appeal, and proximity to elite retail, dining, and private aviation. The result is a vertical boulevard of branded towers, each infused with the DNA of the brand it represents.

What Is a Branded Residence?

A branded residence is a condominium where a globally recognized brand—whether from fashion, hospitality, or automotive—partners with a developer to create an environment that reflects its values and lifestyle. Owners gain not only elevated design and service but also the prestige and long-term value associated with the brand.

Spotlight: The Flagship Towers of Sunny Isles Beach

Residences by Armani/Casa

A 56-story, 649-foot glass tower with 308 residences, designed by César Pelli with interiors by Armani/Casa. Amenities include an oceanfront pool terrace, private restaurant and bar, cigar lounge, theater, fitness and yoga studios, and ~300 feet of pristine beachfront.


Explore: Armani/Casa Residences

Bentley Residences Miami

The first Bentley-branded residential tower in the world, rising 63 stories with 216 residences and the next-generation Dezervator™  car elevator. Each home includes a private in-unit garage, oversized terraces, and some with private pools. Amenities span over 20,000 sq ft, including a whiskey bar, cinema, spa, kids club, and ~200 feet of beachfront.


Explore: Bentley Residences

Porsche Design Tower

A 60-story cylindrical tower with only 132 sky-homes. It pioneered the robotic car lift that delivers vehicles directly to in-residence glass garages. Amenities include multiple pools, private restaurant and lounge, car simulators, theater, spa, and ~200 feet of oceanfront.

The St. Regis Residences, Sunny Isles Beach

Two elliptical towers on 4.7 acres with 435 linear feet of beachfront. Residents will enjoy ~70,000 sq ft of amenities, including the St. Regis Butler Service, Beach Club, restaurants, cigar lounge, golf simulator, spa, and the longest west-facing infinity pool deck in Miami.


Explore: St. Regis Residences Sunny Isles

The Ritz-Carlton Residences, Sunny Isles Beach

A 52-story tower with 212 residences and 250 feet of beachfront. Managed by The Ritz-Carlton Hotel Company, amenities include a club level with lounges, a beach restaurant with in-residence dining, oceanfront fitness and spa, and five-star service programs from concierge to yacht charter.


Explore: The Ritz-Carlton Residences

The Estates at Acqualina

Branded under the world-renowned Acqualina resort, The Estates consist of twin towers on over 1,000 feet of beachfront. Features include Villa Acqualina, a 45,000 sq ft amenity complex with an ice-skating rink, bowling, golf simulator, Formula 1 racing simulator, spa, and dining venues. Residences range from 2,800 to 15,000 sq ft, with half- and full-floor layouts, penthouses, and single-family homes.


Explore: The Estates at Acqualina

Turnberry Ocean Club Residences

A 54-story glass tower with only 154 residences ranging from 2,900 to over 10,000 sq ft. Signature amenities include The Sky Club, three full floors of pools, lounges, fitness, spa, and dining located 333 feet above sea level. Residents also gain access to the wider Turnberry lifestyle ecosystem, including golf, marina, and aviation.


Explore: Turnberry Ocean Club

Other Branded Addresses in Sunny Isles

Experience the Million Luxury Difference

At Million Luxury, we specialize in guiding clients through Sunny Isles’ most prestigious branded residences. From early previews to off-market allocations and floor-by-floor analysis, we provide a tailored experience to help buyers secure the perfect residence that reflects their lifestyle, privacy needs, and investment objectives.


Contact us today to be connected with one of our senior expert agents and take the first step toward owning your home in Sunny Isles Beach.



FAQ: Branded Residences in Sunny Isles Beach

Why do buyers prefer branded towers?

They deliver three things consistently: elevated design standards, amenity programming that functions like a private club, and brand stewardship that protects long-term value.

Which Sunny Isles-branded towers offer true hospitality services?

St. Regis and The Ritz-Carlton integrate hotel-level service models, including butler, curated in-residence dining, and concierge.

What makes the car-elevator towers special?

Porsche Design Tower pioneered robotic car lifts to bring vehicles directly to private sky garages; Bentley Residences advances the concept with next-gen Dezervator™ systems and in-residence garages.

Is there an investment case for a branded product?

While every asset is unique, branded residences often show stronger global demand depth and differentiated resale narratives due to the brand halo, finishes, and service stack.